how World of Warcraft can lead to new ways of working

ManagersOnline en Intermediair schreven over dit onderzoek in het Nederlands: Gamedesign helpt managers en Gamedesign helpt bij nieuwe manieren van werken.

Speaking at the CoreNet Global Summit at the Lancaster London hotel last Wednesday, Jeroen van Bree, senior management consultant at consultancy YNNO, which specialises in innovative workplace solutions, drew parallels between the gaming and corporate occupier world. Bree said respect, collaboration, teamwork and strategy can be learned from games.

The process of becoming an effective World of Warcraft guild master amounts to a total-immersion course in leadership. A guild is a collection of players who come together to share knowledge, resources, and manpower. To run a large one, a guild master must be adept at many skills: attracting, evaluating, and recruiting new members; creating apprenticeship programs; orchestrating group strategy; and adjudicating disputes. Guilds routinely splinter over petty squabbles and other basic failures of management; the master must resolve them without losing valuable members, who can easily quit and join a rival guild. Never mind the virtual surroundings; these conditions provide real-world training a manager can apply directly in the workplace.

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